London, 08 March 2010
Ref.: ATPR 0033 – Churn Record Maintained

Avenir Telecom, the UK's leading telecoms distributor, today announces another set of industry-leading results in customer retention. Back in October 2009, Avenir and its dealer base reduced customer churn on the O2 network to just 8%. O2 has now confirmed that this has continued into January 2010.

“We've started the new year as we left off,” reports Andy Tow, Managing Director of Avenir Telecom. “Avenir was steadily driving down churn throughout last year and October's single-digit result was heralded as one of the lowest sustainable figures achieved by a distributor in the UK mobile marketplace. And that's exactly what we managed again in January – to sustain this vital, record-breaking KPI.” Andy adds “We are delighted that this means we now have over 12 partners who have sub 5% churn, which we & O2 are looking to replicate across all partners.”

David Plumb, Head of SME for O2 comments: “This is another fantastic result from Avenir, and continues to set the standard. I am equally delighted that as a channel the entire Distributor community delivered single digit churn for the first time. Managing customer churn is acknowledged as one of the mobile industry's key recession-beating tactics, which is why we're proud to endorse Avenir Telecom as a key partner in this area.”